One team for the whole night

Vital, Above Sound and Lighting and Sonic Lounge sell corporate events, galas and concerts as one offer: we light it, mix it, shoot it and turn it into content after the lights come up. Nobody in Columbus sells the whole job as one team. The goal for the next six months is to book corporate event work at $75,000–$100,000 a job and stop selling the recording and recap after the fact.

1 · The offer

Buyers say yes to a named package, not to a list of everything we can do. We sell three tiers, and recording and the recap are always in the first quote. Prices come from the draft combined price sheet.

Capture and recap

ASL runs the room. Vital records every camera and Sonic Lounge every channel, then we deliver a recap film and social cuts.

Adds about $7,000–$29,000 to ASL’s quote

The full show

Staging, sound, lighting and LED walls, the run of show and screen graphics, multicam capture, the mix, the full-performance film, the recap and the social rollout.

$75,000–$100,000 for a corporate event

Series

A recurring event, venue or brand series, produced and filmed the same way every time, with the content calendar and reporting.

Monthly retainer

2 · Who we sell to

Corporate events first: conferences, product launches, sales meetings, holiday parties and galas in Central Ohio, where the budget covers the room and the content. After that, foundations and nonprofits with an annual gala, venues and hotels that want a preferred production partner, and festivals and artists through Barry and Joe’s relationships.

3 · Who does what

JakeOwns every combined bid and the client relationship. One contact, one quote.
BarryRuns the live production and brings in work from his venues, promoters and touring artists.
FredRuns the bid desk (Ohio Buys and PlanetBids) and the money questions on every job.
JoeRecords and mixes, and sells the Neve room and Atmos to the music and film side.

4 · Where the work comes from

ASL’s booked calendarEvery show ASL already has on the books is a chance to add capture and a recap. We review the calendar every week and put capture and the recap into the quote before the show.
Warm introductionsThe Columbus Foundation and its corporate partners, the Harmony Project, Nationwide Realty Investors and The Ohioan’s event center, SiriusXM and Live Nation. We ask each happy client for one introduction.
Public bidsGovernment and institutional RFPs that want video, sound and lighting in one bid, which is exactly what we are.
Corporate event buyersA list of 25 Central Ohio companies and venues that run conferences, launches, galas and sales meetings, worked by Jake and Barry together.

5 · How we market it

This page is the pitch. It opens as all three companies, or as Vital, ASL or Sonic Lounge alone, so each of us can send the version that fits the conversation. Behind it we need a 60–90 second sizzle reel that shows one event from load-in to the recap, two or three case studies, and a recap and social post from every job we do together. We close with the client portal, which shows the buyer how the job will run before they sign.

6 · Next steps

Wednesday, Oct 14Agree the three tiers, their names and the price anchor. Agree how the three companies split a combined job and who signs the contract.
By Oct 31Finish the First Lady’s Luncheon case study and a 60–90 second combined sizzle reel. Fill the open placeholders on this page and confirm the contact emails.
By Nov 15Build the list of 25 corporate buyers and send the first ten this page with a personal note. Start the weekly calendar review and the bid desk.
By Dec 31Three combined bids out and one full show booked for the first quarter of 2027.

7 · To settle on Wednesday

Do the tier names and the $75,000–$100,000 anchor match how we actually want to sell?
How does a combined job get split between the three companies, and is that on paper?
Who closes: Jake on every deal, or whoever brought the lead in?
Which do we push first: ASL’s booked calendar or the corporate buyer list?

Two rules hold either way: we never give away labor, and the recording and recap are never sold as an add-on.